Kerchanshe Group News & Insights

As the dry season fades and the first rain kisses the Ethiopian soil—usually around late March or April—the coffee lands come alive once more. The air fills with the creamy-white blossoms of coffee trees, and the sweet fragrance that drifts across the highlands brings with it a sense of renewal and hope.

From that first blossom to the ripening of cherries, six months of care and patience follow. By late October, the coffee harvest begins—an eagerly anticipated time that brings together families, communities, and generations. Harvest season in Ethiopia is more than a labor of picking cherries; it is a celebration of life, tradition, and shared purpose.

A Season of Pause and Purpose

In those days, during the peak of harvest, buying or selling coffee was strictly prohibited. It was a time dedicated solely to the gathering of nature's gift. Only after the main harvest concluded—around Tir (January)—would the Coffee and Tea Authority officially open the market, setting prices at the district level.

But what happened after the main harvest was something even more profound—a custom that blended social ethics with compassion. It was known as "Kotee."

"Kotee represents something powerful: a tradition of dignity and mutual support. It allowed the poor to access resources without begging and reminded everyone that the coffee harvest was a blessing to be shared, not hoarded."

The Spirit of Kotee

When the final cherries were picked and the baskets emptied, the community entered the "Kotee" season. During this time, poor families and young people were permitted to visit coffee farms or nearby coffee forests to collect leftover cherries from the ground.

Farm owners were forbidden from gathering these remnants themselves. Doing so was considered taboo—a violation of community ethics and a mark of social shame. Instead, Kotee was seen as a moral and social obligation, a gesture of solidarity that allowed others to benefit from what remained.

More Than a Custom — A Lifeline

For many young people, Kotee offered their first taste of independence. The cherries they collected were often sold, and the income became seed money—used to buy a first goat, new clothes, or school supplies. For families struggling to make ends meet, it provided a vital opportunity to bridge the gap between seasons.

And for others, like schoolchildren, it was a moment of mixed emotions. Some, forbidden by their parents from participating, watched their classmates return to school proudly wearing new shoes and shirts bought with their Kotee earnings. It was a small reminder that every cherry on the ground carried a story of effort, opportunity, and hope.

Preserving the Heart of Ethiopian Coffee

Kotee is more than just a forgotten harvest ritual—it is a window into Ethiopia's moral economy, where community well-being once outweighed individual gain. It embodies the ethics of sharing, a principle deeply intertwined with Ethiopia's coffee heritage.

As Kerchanshe Coffee continues to grow and engage with farming communities across Ethiopia, we recognize and honor traditions like Kotee—not only as cultural heritage but as timeless lessons in compassion, sustainability, and respect for humanity.

At its heart, Kotee reminds us that every bean of Ethiopian coffee carries not just the aroma of excellence—but the spirit of community.

In the coffee-growing regions of Western Ethiopia, the months between January and March bring more than just the end of harvest — they mark a season of abundance, joy, and renewal. As freshly earned income from coffee sales begins to circulate, villages awaken with new energy. Markets brim with color, laughter fills the air, and the rhythm of prosperity beats in every home.

Families stock up on grain and spices, repaint their houses, buy new clothes, and prepare for long-awaited gatherings. Neighbors share generous meals, traditional music reverberates through the hills, and weddings flourish — sometimes lasting for days in a whirlwind of dancing and celebration. It's a moment when debts are paid, dreams are rekindled, and communities feel reborn through the blessings of coffee.

The Rhythm of Celebration — Sirba Halkanii

Among the Oromo communities of Western Ethiopia, one of the most captivating traditions of this festive period is the dance known as Sirba Halkanii. Typically held in the two weeks leading up to a marriage, this late-evening celebration continues deep into the night.

At its heart lies the Dibbee — a clay and hide drum, played with mesmerizing rhythm by young women. The sound of the Dibbee carries far through the night, calling youth from nearby villages to join the dance. It is a sound that signals unity, love, and excitement — a pulse that connects generations.

"Jalli addaataaree akka baala bunaa,
Waa najallataaree akka gaafa duraa?
Everything is glistening like a coffee leaf — would you still love me like you did in the old days?"

Under the moonlight, young men and women dressed in their finest traditional attire gather to dance, clap, and chant in synchronized joy. Each movement, each verse, tells a story — of longing, beauty, and hope. The verses, poetic and tender, remind everyone that coffee is not merely a crop, but a symbol of life — a reflection of love, resilience, and renewal.

The Spirit of the Waanbadee

In this cultural landscape, the figure of the Waanbadee emerges — young men known for their skill in traditional dance and Faccee, a form of stick fighting. Too often misunderstood outside their culture, the Waanbadee were not outlaws, but icons of youth, energy, and pride.

They were the ones who would chase the rhythm of the Dibbee through the moonlit fields, pressing an ear to the ground to catch the drumbeat's direction. To be a Waanbadee was to embody courage, art, and community spirit — values deeply tied to the honor codes of coffee-growing societies.

"Buna Dhuga" — The Culture of Coffee and its Connection

As the celebrations wind down, coffee remains at the heart of every gathering. Across Western Ethiopia, an invitation to drink coffee — "Buna Dhuga" in Afan Oromo — is far more than an offer of refreshment. It is a gesture of unity, a call to share stories, laughter, and peace.

In many neighborhoods, three to five families take turns hosting communal breakfasts followed by a coffee ceremony. When the aroma of freshly roasted beans fills the air, someone calls out, "Buna dhugaa!" — "Come, let's drink coffee!"

"Let us have coffee and peace, and may we always stand together."

Guests arrive, bringing warmth and conversation. Meals are shared, plans are made, and before parting ways, one final phrase is spoken — a simple but powerful blessing that encapsulates the essence of Ethiopian coffee culture.

Beyond the Bean

For Kerchanshe Coffee, stories like these are at the very core of Ethiopia's coffee heritage — reminders that every cup holds centuries of tradition, culture, and community. Coffee is not only a livelihood; it is a language of connection, a rhythm of life that continues to unite people from farm to family, from season to season.

As we celebrate the harvest each year, we honor the deep roots of our coffee culture — where every bean tells a story, and every story begins with "Buna Dhuga."

Kerchanshe Group, Ethiopia's largest coffee exporter and diversified conglomerate, has marked a historic milestone with the launch of its local Geely vehicle assembly plant in Addis Ababa. This initiative, in partnership with Zhejiang Geely Holding Group, aims to boost Ethiopia's industrialization and create over 500 skilled jobs.

The plant will assemble electric and hybrid vehicles, aligning with Ethiopia's green economy goals. CEO Israel Degefa emphasized Kerchanshe's commitment to technology transfer and sustainable mobility, stating, "This venture is not just about cars—it's about empowering Ethiopia's future."

"Our partnership with Geely reflects Kerchanshe's vision to diversify Ethiopia's economy beyond coffee. By localizing production, we reduce import dependency and foster skills development."

Expanding Ethiopia's Industrial Horizons

The assembly line spans 20,000 sqm and incorporates cutting-edge robotics, trained by Kerchanshe's technical teams in collaboration with Geely engineers. The first locally assembled Geely models will roll out in Q3 2025.

Synergies with Core Operations

Kerchanshe's logistics division will handle nationwide distribution, while its CSR arm, Buna Qela Charity, will sponsor vocational training for assembly line technicians. This aligns with the group's ethos of reinvesting 10% of profits into community development.

Kerchanshe Group's management team recently embarked on a two-day leadership tour to our Gelana and Debka farms, a journey designed to reinforce the company's dedication to excellence, innovation, and sustainable growth.

During the tour, the leadership team had the opportunity to experience advanced coffee technologies firsthand, explore operational developments, and observe the innovative practices that underpin the success of our farms.

"True leadership is rooted in attention, understanding, and support for the people who bring a company's vision to life."

Learning Through Engagement

By engaging directly with the teams on the ground, our leaders gained valuable insights into how strategy translates into action and how collaboration drives tangible results.

The trip was more than a site visit—it served as a moment of reflection and inspiration, highlighting the importance of staying connected to operations while nurturing a culture of learning and continuous improvement.

Aligning Strategy with Action

These two days also provided a unique opportunity for the management team to align on strategic priorities, strengthen relationships across departments, and reaffirm our commitment to leading with integrity, innovation, and purpose.

Witnessing the dedication, passion, and expertise of our teams firsthand ensures that our leaders are equipped to guide the company toward sustainable growth, operational excellence, and long-term success.

Kerchanshe Group proudly joined Ethiopia's historic Green Legacy initiative, contributing to the nationwide planting of 7.5 billion seedlings. Our teams at both the Gelen Commercial Center and South Hub at Debeka Farm worked side by side with local communities, fostering resilience, hope, and a sustainable future for generations to come.

"Every seedling we plant today is a step toward a greener, stronger Ethiopia."

Building Through Planting

This year's initiative carries the inspiring theme: "Building Through Planting." Guided by this vision, our Gelen Commercial Center team implemented practical steps to advance the national goal locally, while our South Hub team at Debeka Farm actively engaged in hands-on planting.

The efforts reflect more than environmental stewardship—they embody teamwork, community spirit, and shared responsibility toward Ethiopia's natural resources.

Corporate Responsibility Meets Sustainability

At Kerchanshe Group, we believe productive hands lead to a more sustainable and environmentally friendly future. Each seedling strengthens the ecosystem, supports biodiversity, and fosters a healthier Ethiopia. Our participation demonstrates the company's commitment to:

• Environmental sustainability
• Community development
• Corporate social responsibility

Kerchanshe Group is honored to contribute to this historic national initiative. By actively participating in the Green Legacy campaign, we are cultivating a flourishing ecosystem that supports both the environment and local communities. Together with Ethiopia, we are planting the roots for a greener, stronger, and more sustainable future.

On July 11, 2025, Kerchanshe Group officially launched its 5-Year Strategic Plan at the company's South Hub, signaling a decisive step toward a future defined by innovation, impact, and sustainable growth.

The event brought together department managers, corporate leaders, and senior executives, including CEO Dr. Israel Degfa, COO Mr. Girme Debisa Dugasa, and Corporate Advisor Dr. Birhanu Alemu, reflecting a collective commitment to steering the company toward long-term excellence.

"This is more than a roadmap; it's a transformative journey to strengthen our impact, drive excellence, and ensure long-term success for Kerchanshe Group and the communities we serve."

Putting Vision Into Action

Guided by the company motto, "Innovation and Integrity at Every Step," the launch highlighted the practical steps needed to implement the strategic plan.

Special attention was given to the Coffee Department's perspective, ensuring that growth initiatives benefit all key operational regions. The plan emphasizes sustainability, quality, and operational excellence, reinforcing the company's leadership in Ethiopia's coffee and agricultural sectors.

Empowering Teams and Communities

The 5-Year Strategic Plan is designed to empower Kerchanshe Group's growing network of workers, partners, and stakeholders. By aligning corporate objectives with community impact, the company ensures that development is inclusive, responsible, and forward-looking.

Through this plan, Kerchanshe Group demonstrates that sustainable growth and innovation go hand in hand, fostering a culture of collaboration, learning, and shared success.

Kerchanshe Group and the Ethiopian Ministry of Agriculture have officially signed a strategic framework agreement, marking a significant milestone in the country's journey toward agricultural innovation, productivity, and sustainable development.

The agreement represents a strong public-private partnership, bringing together government vision and corporate expertise to tackle key challenges in the agricultural sector. By aligning their efforts, both parties aim to deliver meaningful solutions that improve livelihoods, boost productivity, and foster sustainable practices across Ethiopia.

"This partnership is more than a signature—it is a commitment to shaping a stronger, more resilient agricultural sector for Ethiopia's farmers and communities."

Driving Innovation and Productivity

Through this framework agreement, Kerchanshe Group and the Ministry of Agriculture will collaborate across critical agricultural domains, including crop production, technology adoption, training, and capacity building.

The partnership focuses on innovative solutions that help farmers maximize yields, reduce post-harvest losses, and implement sustainable farming techniques. By combining research, resources, and field expertise, the collaboration is set to transform agricultural practices nationwide.

Impacting Communities Nationwide

The agreement emphasizes not only productivity but also social impact. By working closely with local communities, the partnership aims to enhance food security, create employment opportunities, and strengthen the overall resilience of Ethiopia's agricultural landscape.

Kerchanshe Group's commitment extends beyond commercial success—it seeks to empower farmers and support national development objectives, fostering growth that is both inclusive and sustainable.

On June 19, 2025, Kerchanshe Group and Dilla University officially signed a Memorandum of Understanding (MoU), marking the beginning of a transformative partnership designed to strengthen Ethiopia's agricultural sector through collaboration between academia and industry.

"Partnerships are the key to empowering communities and turning knowledge into tangible solutions for our farmers."

Bridging Academia and Industry

The MoU establishes a framework for joint efforts in agricultural research, human resource development, and institutional growth, enabling both organizations to leverage their strengths for a greater impact. By combining Dilla University's research capabilities with Kerchanshe Group's operational expertise, the partnership aims to translate innovative ideas into practical solutions that support Ethiopia's sustainable economy.

Focus on Capacity Building and Innovation

Through this collaboration, Kerchanshe Group and Dilla University will:

• Foster agricultural research initiatives that address real-world challenges
• Enhance training programs to develop skilled professionals in Ethiopia's agricultural sector
• Strengthen institutional frameworks for sustainable development and knowledge-sharing
• Create internship and employment opportunities for students
• Develop innovative solutions for agricultural productivity and sustainability

Creating Long-Term Impact

This strategic partnership reflects Kerchanshe Group's commitment to linking research with real-world application. By nurturing talent, supporting innovation, and sharing expertise, the initiative is set to deliver long-lasting benefits to farmers, communities, and the broader agricultural sector in Ethiopia.

The MoU reinforces a mutual dedication to sustainable growth, innovation, and community empowerment. It embodies Kerchanshe Group's philosophy that meaningful impact arises when knowledge, collaboration, and practical application converge to create solutions that benefit people and the environment alike.

Kerchanshe Group's management team recently embarked on an insightful tour of the Ethiopian Museum of Science, focusing on the growing role of Artificial Intelligence (AI) in agriculture. The visit highlighted the potential of technology to transform farming practices, improve operational efficiency, and drive sustainable development in Ethiopia.

"Innovation begins with curiosity—seeing AI in action opens doors to a smarter, more sustainable future."

Discovering Cutting-Edge Technologies

During the visit, the team explored advanced AI solutions and their applications in agriculture, from smart monitoring systems to predictive analytics for crop management. By witnessing these technologies firsthand, the management team gained new perspectives on how AI can enhance decision-making, streamline operations, and increase productivity on the farm.

Driving Productivity and Sustainability

The experience sparked discussions on how emerging technologies can support sustainable agricultural practices. From reducing waste to optimizing resource use, AI presents opportunities for Kerchanshe Group to improve operational efficiency, empower local farmers, and strengthen community impact.

"Technology is only powerful when paired with purpose. We're here to ensure innovation serves both people and the planet."

A Commitment to Continuous Learning

This engagement reflects Kerchanshe Group's ongoing dedication to learning, experimentation, and creative problem-solving. By staying informed about technological advances, the company positions itself at the forefront of innovation while nurturing a culture of knowledge-sharing and forward-thinking leadership.

Shaping the Future of Agribusiness

The visit reaffirms Kerchanshe Group's ambition to lead Ethiopia's agribusiness industry toward a future that combines technology, sustainability, and social impact. By exploring AI's potential today, the company prepares to implement solutions that strengthen resilience, support local communities, and ensure long-term success across all its operations.

Kerchanshe Group's executive team, led by CEO Dr. Israel Degefa, recently conducted a strategic site visit to one of the company's major investment projects in Gelan. The visit provided an in-depth look at the transformative developments that are shaping Ethiopia's industrial landscape and setting new benchmarks for innovation, infrastructure, and economic growth.

"Seeing our projects firsthand reminds us that industrial transformation is built on vision, action, and commitment to excellence."

Exploring Key Industrial Developments

During the visit, the leadership team examined the progress of several flagship initiatives:

• Car Assembly Plant — Pioneering automotive production and supporting local manufacturing capabilities
• Tractor Assembly Facility — Empowering Ethiopia's agricultural sector with modern machinery and technology
• Caterpillar Machinery Assembly — Delivering heavy equipment solutions to boost construction, infrastructure, and industry
• East Africa's Largest Grand Mall — Establishing a new hub for commerce, retail, and regional economic activity

"Each facility we visit is a testament to our commitment to building sustainable industries that create jobs and empower communities."

Driving Industrial Transformation and Job Creation

The site visit underscored Kerchanshe Group's mission to catalyze Ethiopia's industrial growth through strategic investment and innovation. By combining cutting-edge technology with operational excellence, these projects are not only creating employment opportunities but also promoting regional economic development and sustainable industrial practices.

Fostering Innovation and Economic Impact

By prioritizing innovation, Kerchanshe Group demonstrates how private sector investments can drive long-term growth, strengthen the supply chain, and contribute meaningfully to Ethiopia's broader development goals. The Gelan projects highlight the company's forward-thinking approach, ensuring that economic benefits reach both local communities and the nation at large.

A Commitment to a Sustainable Future

This strategic site visit reinforced the executive team's dedication to sustainable growth, operational excellence, and leadership in industrial innovation. By staying closely connected to each project, Kerchanshe Group ensures that every initiative aligns with its vision of a prosperous, industrially advanced Ethiopia.